«Det minner om kamasutra».
av Tarjei J. Svensen
London ble nylig offentliggjort som vertsby for Magnus Carlsens VM-match i 2018. Det gledet mange norske sjakkfans, og team Carlsen selv, som allerede nå kan begynne å planlegge turen over vannet.
Nå har Agon, selskapet som arrangerer sjakk-VM på vegne av FIDE, lansert de grafiske elementene som skal pryde spillestedet og nettsidene. «Kontroversielt og trendy, akkurat som vertsbyen», skriver selskapet på sine egne sider.
Reaksjonene på sosiale medier tyder imidlertid på at sjakkfansen ser ut til å være uenig i det første, men kanskje ikke siste del av utsagnet.
«Er dette en vits?» kommenterer en bruker.
«Prøver FIDE å gjøre sjakk sexy ved å bruke kamasutra-tema for VM?«, skriver en annen.
Den australske stormesteren David Smerdon ser heller ikke ut til å være særlig imponert.
«Nei, dette er ikke en vits«, skriver han på Twitter, med emneknaggen #ChessIsSexy og #YouHadOneJob.
Agon skriver at de sammen med det russiske designbyrået Shuka Design har brukt et år på utformingen av de nye logoene. De var også ansvarlig for VM-matchen i New York.
Her er noen av de øvrige reaksjonene:
I can see the meeting between Agon and the Logo company now.
Agon: "We need a sexy, futuristic image to convey to the billions of chess players an image of who we are. Tell them Agon has landed!"
Logo Company: "Sexy you say… Kama Sutra style?"
Agon: "Kama what? Yes perfect" https://t.co/ETP7p2jgOp— Simon Williams (@ginger_gm) December 19, 2017
@theworldchess I rather like it. It reminds me of the logo created when I was involved in using chess to market a viagra competitor – I kid you not – it was called Uprima
— Malcolm Pein (@TelegraphChess) December 19, 2017
Well, during the games, I expect the chess commentators will talk about the position anyway… #rubbingmyeyes #notajoke #worldchess @MagnusCarlsen https://t.co/5kFmnctyq0
— Morten L. Madsen (@MadsenMorLille) December 19, 2017
Hilarious…but #notajoke https://t.co/oufipTspT4 We wonder if @MagnusCarlsen would like to comment, and does this in any way affect who he'd like to be sitting across from cum November? @FabianoCaruana @SergeyKarjakin @LevAronian @chess24com @chesscom @ChessBase
@Pogonina pic.twitter.com/QDXscNGG7j— FullEnglishBreakfast (@TheFEBShow) December 19, 2017
Harrumph. Not sure that board & table meets @FIDE_chess regulations. One way to resolve the old 'electronic bug in the chair' problem: No chairs, just sit in each other's lap?? Weird s**t happens when the budget is sawn up and logos are commissioned for large sums… https://t.co/mSvNP7PUBA
— Tim Wall (@timpeterwall) December 19, 2017
Official logos released for the 2018 World Chess Championships. No, this is not a joke. #ChessIsSexy #YouHadOneJob https://t.co/OuOaCdMqhF pic.twitter.com/vTXH5Oc2Jd
— David Smerdon (@dsmerdon) December 19, 2017
#c24live Is FIDE trying to make chess "sexy" by using a kind of kamasutra theme for the next World Chess Championship? pic.twitter.com/s0fxCmOfNf
— Tomasz Krokosz (@TomaszKrokosz) December 18, 2017
I think @MagnusCarlsen needs to practice a new playing position for the 2018-match https://t.co/cj4TySjIMm #chess #fide #worldchess pic.twitter.com/DVa4DhgIBK
— Say Chess (@saychess1) December 18, 2017
Agon perhaps suggesting that they are giving the #chess world a good fucking. #Logo pic.twitter.com/q3qSUOU50j
— Nigel Short (@nigelshortchess) December 19, 2017
Det ser ut til å bli et interessant VM neste år. pic.twitter.com/eCW7ruRtUN
— Torstein Bae (@torbae) December 17, 2017
Say what you will about the new logo for the 2018 World Chess Champs in London. At least it has ya'll **talking** about. What – never seen two dudes scissor-chessin' before? Prudes. pic.twitter.com/XRtfj5VQwj
— Jonathan Zalman (@ZalmanJ) December 19, 2017
